BB-8
Apple TV Logo Ident
CONCEPT
When the project was started, Apple was running a ton of ads showing all of the new movies and series that were available on AppleTV. Playing with the idea of how the Mac Apple got its “bite”, and all of the hype around Star War: The Force Awakens newly released on the platform, the concept was formed. Going with a more 2D clean design, the quick five-second ident tells the story of what happened to BB-8’s apple.
STILLS
{"items":["3d0bd16b-b792-4d6d-a935-4eaa8ace0978","aa8d8370-2911-4ce0-9cd2-86bba1a84d74","bc5f9124-053d-4862-8332-df951f5b7a9d","bb195ed9-0e20-4e3b-97ef-c90b9cc22ede","9d0eb757-e576-42f4-bc44-6f0de6db52e6","37363809-a6f3-430c-bc37-7ab2890ba9c7"],"styles":{"groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":350,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":true,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textBoxWidth":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"1|bottom|1|fill|false|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":1,"itemOpacity":{"themeName":"color_15","value":"rgba(255,255,255,0.6)"},"itemFont":{"family":"avenir-lt-w01_35-light1475496","style":{"bold":false,"italic":false,"underline":false},"size":30,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 30px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":30,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 30px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"didot-w01-italic","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em didot-w01-italic,serif;"},"itemDescriptionFont":{"family":"didot-w01-italic","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em didot-w01-italic,serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"didot-w01-italic","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em didot-w01-italic,serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":836,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":990,"galleryHeight":836,"scrollBase":0}}
APPLICATIONS
Illustrator2018
Describe your image.
AfterEffects2018
Describe your image.
Show More