Gyde is a wearable technology company that carries a line of heated clothing and accessories. To better explain how the technology works, we came up with a technology image piece as well as a line of product videos for men's and women's outerwear and gloves.
Drawing inspiration from other brands like Arc'teryx, the image piece highlights specific features on the clothing itself using high contrast imagery and motion graphics to keep with an edgy tech look and feel. I moved the lights around the jacket to reveal parts of the garment in the camera. The graphics help focus in on a specific area and call out additional information in a HUD style.